Voted the #1 Hotel in New York City by Travel + Leisure’s World’s Best Awards 2024, Virgin Hotels New York City brings rock-and-roll hospitality to the NoMad neighborhood with a celebrated rooftop pool and bar. This review digs into what makes this 40‑story property stand out, covering guest feedback on Tripadvisor, its award-winning amenities, and what to expect from the neighborhood.
Last checked: 2026-06-02
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Address: 1227 Broadway, New York, NY · Neighborhood: NoMad (North of Madison Square Park) · Top Amenity: The Pool Club – rooftop bar and pool · Recent Honor: #1 Hotel in New York City – Travel + Leisure 2024
How we researched this
Last checked: 2026-06-02.
Sources reviewed: official property website, Tripadvisor reviews, Time Out New York, Booking.com listing, Instagram, Travel + Leisure World’s Best Awards, USA TODAY 10BEST Readers’ Choice, Preferred Hotels & Resorts, 6sqft, independent travel blog YouTube.
We did not conduct an on‑site inspection, interview staff, or independently verify pricing or operating hours.
Virgin Hotels New York City at a glance
- 1227 Broadway, New York, NY 10001 (Time Out New York)
- NoMad (North of Madison Square Park), Manhattan (Preferred Hotels)
- The Pool Club – heated rooftop pool and cocktail bar (Virgin Hotels official)
- #1 Hotel in New York City – Travel + Leisure World’s Best Awards 2024 (Virgin Hotels official)
| Attribute | Details |
|---|---|
| Address | 1227 Broadway, New York, NY 10001 |
| Neighborhood | NoMad (North of Madison Square Park) |
| Top Amenity | The Pool Club – rooftop bar and heated pool |
| Recent Honor | #1 Hotel in New York City – Travel + Leisure 2024 |
| Number of Rooms | Approximately 460–463, including suites and penthouses |
| Building Height | ~510 feet / 39–40 stories |
| On‑Site Restaurant & Bar | Everdene – all-day dining, bar, and open-air terrace |
| Subway Access | 34th Street–Penn Station (1,2,3) and 28th Street (N,Q,R,W) |
Is Virgin Hotel, NYC a good hotel?
Based on multiple data points, the answer is a strong yes for travelers who value style, rooftop nightlife, and a central location. The property earned the #1 spot in Travel + Leisure’s 2024 World’s Best Awards (Virgin Hotels official), and it was voted #3 in New York by Condé Nast Traveler Readers’ Choice Awards 2025. But what do actual guests say?
What do recent guests say on Tripadvisor?
Tripadvisor reviewers frequently highlight the rooftop pool and bar, the well‑equipped gym, and the vibrant bar scene at Everdene. One reviewer called the views of the Empire State Building “stunning.” However, a few guests note that the rooftop can get crowded and attracts a party‑oriented crowd, which may not suit those seeking a quiet stay. Tripadvisor indicates through its dedicated feature that the hotel has a rooftop bar with photos and guest reviews (Tripadvisor rooftop feature). Overall, the hotel scores well for location, design, and social atmosphere.
Pros & Cons
Pros
- Rooftop pool and bar with panoramic Manhattan views (including Empire State Building)
- Central NoMad location steps from Midtown and transit
- Top industry awards (Travel + Leisure #1, Condé Nast Traveler #3)
- Spacious rooms with modern design and well-equipped gym
- Signature restaurant Everdene plus rooftop cocktail bar
Cons
- Rooftop bar and pool can be busy and noisy, especially on weekends
- No on‑site parking; rely on nearby garages or public transit
- Nightlife atmosphere may not suit families or light sleepers
- Rates start around US$500/night (per Time Out), positioning it at the higher end of lifestyle hotels
Where is the Virgin Hotel in New York?
The hotel sits at 1227 Broadway, on the corner of West 29th Street, in the NoMad district (Time Out New York). NoMad, short for “North of Madison Square Park,” is a trendy area packed with dining, nightlife, and cultural venues.
Is Virgin Hotels NYC near Times Square?
Yes. Times Square is roughly a 10‑ to 15‑minute walk northeast. The hotel’s Broadway address places you on the same corridor, making it easy to reach major theaters, shopping, and the Hudson Yards area. Preferred Hotels notes that the location balances Midtown access with a distinct neighborhood feel.
What is the exact address?
1227 Broadway, New York, NY 10001, United States.
What is the neighborhood like around Virgin Hotel NYC?
NoMad is one of Manhattan’s liveliest districts, blending historic architecture with modern hotels, rooftop bars, and acclaimed restaurants. Time Out describes the area as “trendy downtown” with a touch of luxury and playfulness. The hotel is within walking distance of Madison Square Park, the Flatiron Building, and the Empire State Building.
Safety in New York around Midtown
NoMad and Midtown Manhattan are generally safe for tourists, especially along well‑lit Broadway. Standard urban precautions apply: stay aware of your surroundings at night and keep valuables secure. The area is heavily policed due to high foot traffic. For a broader safety overview, consult the NYC tourism authority (NYC Tourism).
Does Virgin Hotels NYC have a rooftop bar?
Yes, the hotel features a rooftop cocktail bar known as The Pool Club (sometimes referred to as “Riff Raff” in Tripadvisor reviews). It occupies the top floor with a heated outdoor pool and bar, offering sweeping views of Manhattan.
What is The Pool Club?
The Pool Club is the hotel’s signature rooftop leisure area. It includes a heated outdoor pool for overnight guests and a lively cocktail bar. The official site promotes it as a place to “raise a cocktail glass to the setting sun.” Travel blogger Christine Lozada called the terrace “a showstopper” with 180‑degree sunset views (Christine Lozada Travel Blog).
“The rooftop terrace is a showstopper. It offers sweeping 180‑degree views of Manhattan that are especially stunning at sunset.”
Christine Lozada, Travel Blogger
Booking.com confirms the hotel has a swimming pool, spa, fitness centre, and evening entertainment, including a nightclub/DJ. The rooftop tends to attract a social, party‑oriented crowd, especially on weekends.
What is the Virgin hotel known for?
Virgin Hotels New York City is known for translating the brand’s rock‑and‑roll ethos into a full‑service luxury hotel. It is recognized for its award‑winning status, striking architecture, and social rooftop scene.
What awards has it won?
In 2024, it was named #1 Hotel in New York City by Travel + Leisure World’s Best Awards. In 2025, it ranked #3 in the Condé Nast Traveler Readers’ Choice Awards. The Virgin Hotels Collection also earned a 2025 USA TODAY 10BEST Readers’ Choice Award. These accolades underscore the hotel’s consistent appeal among travelers.
The property houses 460–463 rooms across 38 to 40 stories (sources vary slightly) and features flagship restaurant Everdene, which serves all‑day dining and cocktails on an open‑air terrace. 6sqft reports the tower rises 510 feet, making it a visible landmark on the Broadway skyline.
| Specification | Details |
|---|---|
| Hotel Name | Virgin Hotels New York City |
| Brand | Virgin Hotels |
| Location | 1227 Broadway, NoMad, Manhattan |
| Number of Rooms | ~460–463 (including suites and penthouses) |
| Building Height | ~510 ft / 39–40 stories |
| Top Awards | #1 NYC Hotel – Travel + Leisure 2024; #3 – Condé Nast Traveler 2025 |
| Primary Restaurant/Bar | Everdene (all‑day dining, bar, terrace) |
| Rooftop Amenities | Heated pool (The Pool Club) and cocktail bar |
| Additional Amenities | Fitness centre, sauna, spa, evening entertainment |
| Subway Access | 34th St–Penn Station (1,2,3); 28th St (N,Q,R,W) |
Location & Getting There
Virgin Hotels New York City stands at the corner of Broadway and West 29th Street in the NoMad district. The address is 1227 Broadway, New York, NY 10001. The closest subway stations are 34th Street–Penn Station (1, 2, 3 lines) and 28th Street (N, Q, R, W lines), both within a five‑minute walk (Time Out New York). From Pennsylvania Station (Amtrak/regional rail) it’s about a 10‑minute walk. For drivers, on‑site parking is not available; several public garages operate nearby on 29th and 30th streets.
Our Pick
For luxury travelers, couples seeking a vibrant atmosphere, business travelers who need a central location, and anyone interested in rooftop nightlife, Virgin Hotels New York City delivers a compelling package. The combination of top‑tier awards, a buzzy rooftop scene, and a NoMad address that balances energy with walkability makes it a standout choice in Manhattan’s lifestyle hotel segment. While the nightlife orientation may not suit everyone, those who lean into the party vibe will find few better options.
For travelers weighing alternatives in Manhattan, our Civilian Hotel New York review highlights another boutique property with a stellar rooftop bar in the Theater District.
Frequently Asked Questions
Is there parking at Virgin Hotels New York?
No on‑site parking is available. Guests are advised to use nearby public garages or rely on public transit; the hotel is steps from Penn Station and multiple subway lines.
Does the hotel have a gym?
Yes, a well‑equipped fitness centre is available and frequently mentioned in guest reviews on Tripadvisor and Booking.com.
What restaurants are in the hotel?
The primary on‑site restaurant and bar is Everdene, serving all‑day dining, cocktails, and an open‑air terrace. The rooftop also features The Pool Club bar with snacks and drinks.
What time is check-in/check-out?
Standard check-in time is typically 3:00 PM and check-out is 11:00 AM, but guests are advised to confirm directly with the hotel for exact policies.
What breakfast options are available?
Booking.com lists breakfast options including continental, American, and à la carte.